Welcome to the new BOSE.HK

Bose Terms of Use

Last Modified: February 15, 2018

These Terms of Use (the “Terms”) are a legal agreement between you and Bose Products B.V. (“Bose”, “we”, “us” and “our”). These Terms apply to any Bose website, mobile application or other online or interactive services, that are provided in countries in Europe; the United Arab Emirates (“UAE”); and countries in East Asia, South Asia, South East Asia and Oceania ("APAC") and that include a link to these Terms (together, the “Services”).

By accepting these Terms, you acknowledge that these Terms govern your use of the Services. If you do not agree to these Terms, then you must stop accessing or using the Services. The purchase of any Bose products or services is subject to separate Terms of Sale, which will be provided to you on the Policy pages within the Services. If a separate End User License Agreement (“EULA”) also applies to the Services that you use, and there is a conflict between these Terms and the EULA, the EULA governs.

We may revise these Terms to reflect changes to the Services, our users' needs, our business priorities or changes in laws and regulations. We will give you reasonable notice of any major revisions in accordance with applicable legal requirements. Every time you wish to use the Services, please check these Terms to ensure you understand the terms that apply at that time. These Terms were most recently updated on the date at the top of them.


We are Bose Products B.V., a company registered in The Netherlands under company number 36037901 and with our registered office at 1441 RG Purmerend, the Netherlands, Gorslaan 60 which is also our main trading address. We are a limited company. To contact us, please see our contact us page.


To use the Services you must be, and confirm that you are, of legal age (18 years of age or older, or otherwise of legal age in your jurisdiction, or, if you have parental consent, 13 years of age or older) and able to agree to these Terms. If you’re agreeing to these Terms on behalf of an organization or entity, you represent and warrant that you are authorized to agree to these Terms on that organization or entity’s behalf and bind them to these Terms (in which case, the references to "you" and "your" in these Terms, except in this sentence, refer to that organization or entity). If Bose has previously prohibited you from accessing or using the Services, you are not permitted to access or use the Services.


3.1 Account Registration and Confidentiality. You may be required to create an account to use parts of the Services. If so, during the registration process, you must select a user name and password and provide us with additional information. It is your responsibility to ensure that your password remains confidential and secure. By registering, you agree that you are fully responsible for all activities that occur under your user name and password. We may assume that any communications we receive under your account have been made by you.

3.2 Unauthorized Account Use. You are responsible for notifying us if you become aware of any unauthorized use of or access to your account. To contact us, please see our contact us page. You agree that we may require you to provide information that may be used to confirm your identity and help ensure the security of your account.


The Services are owned and operated by Bose and contain materials (including all software, design, text, editorial materials, informational text, photographs, illustrations, audio clips, video clips, artwork and other graphic materials, and names, logos, trademarks and services marks) which are derived in whole or in part from materials supplied by Bose and its partners, as well as other sources, and are protected by intellectual property rights.

You agree to abide by all applicable intellectual property laws. You acknowledge that the Services have been developed, compiled, prepared, revised, selected, and arranged by Bose and others through the application of methods and standards of judgment developed and applied through the expenditure of substantial time, effort, and money and constitute valuable intellectual property of Bose and others.

You agree to notify Bose immediately upon becoming aware of any claim that the Services infringe any intellectual property rights. No right, title or interest in or to our Services or any content on our Services is transferred to you, and all rights not expressly granted are reserved by Bose. You must not use any marks, logos, product and service names, designs, slogans or trademarks of Bose without our permission.

If you print off, copy or download any part of our Services in breach of these Terms, your right to use our Services will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.


5.1 User Content and Posts. The Services may enable you to submit, post, upload, or otherwise make available (collectively, "Post") content such as video clips, photographs, reviews, questions, comments, public messages, ideas, product feedback, comments and other content (collectively, "User Content") that may or may not be viewable by other users. Any material, information or idea you transmit to us or Post by any means will be treated as non-confidential. By providing a Post on any of our Services, you grant us the non-exclusive right to use any Post in any way. You agree that any Post will not involve any Prohibited Conduct (as defined below) and you agree to compensate us in accordance with applicable laws if you engage in any Prohibited Conduct that causes us to incur damages as a direct result of your Prohibited Conduct.

5.2 User Content Statements. You acknowledge and agree that all User Content that Post is your sole responsibility. You further agree that you have all required rights to Post such User Content without infringing any third-party rights. You understand that Bose does not control, and is not responsible for, User Content. By using the Services, you may be exposed to User Content from other users that is offensive, indecent, inaccurate, misleading, or otherwise objectionable. Please also note that User Content may also contain typographical errors, other inadvertent errors or inaccuracies. We reserve the right, at our own expense, to take control of any disputes resulting from User Content you Post, and in any event you will cooperate with us in trying to resolve any disputes, or defend any related claims made against us.

5.3 User Content Review. You acknowledge and agree that Bose may or may not, at Bose's discretion, pre-screen User Content before it appears on the Services, but that Bose has no obligation to do so. You further acknowledge and agree that Bose reserves the right (but does not assume the obligation) in its sole discretion to reject, move, edit or remove any User Content that is contributed to the Services. Additionally, Bose has the right to remove any User Content that breaches these Terms or is otherwise objectionable in Bose's sole discretion. You acknowledge and agree that Bose does not verify, adopt, ratify, or sanction User Content, and you agree that you must evaluate and bear all risks associated with your use of User Content or your reliance on the accuracy, completeness, or usefulness of User Content.

5.4 User Submissions. Bose maintains an exceptionally strong commitment to research. Researching new technologies, incorporating the new technologies into products, and developing marketing strategies for our products may take several years. For example, our Acoustic Noise Cancelling, PhaseGuide, and QuietPort technologies were in research and product development for many years before being integrated in commercial products and introduced to the public. We wish to avoid any misunderstandings that could arise if a Bose product or marketing strategy bears even a superficial resemblance to an idea that was submitted to Bose during the development process, or if a product feature or function may seem related to customer observations submitted to us. Bose and any of its employees do not accept or consider unsolicited ideas, including unpatented technologies, or marketing plans. Nor do we provide any compensation, in either cash or product, for unsolicited product ideas or customer feedback on product features or functions. If you still submit such information to us you agree that such information shall be deemed to be non-confidential, and Bose shall be free to use such information for any purpose whatsoever, including but not limited to developing, manufacturing and marketing products incorporating such information.


Use of the Services for any illegal purpose, or any purpose not expressly permitted in these Terms, is strictly prohibited. Without limitation, you will not (collectively, “Prohibited Conduct”):

  • post User Content that: (1) harasses, abuses, or threatens any other person, or that contains obscene content; (2) is false, misleading, or inaccurate; (3) degrades or discriminates against others on the basis of gender, race, class, ethnicity, national origin, religion, sexual preference, disability or any other classification; (4) is indecent, offensive, harassing, violent, hateful, inflammatory, unlawful, harmful, tortious, defamatory, libelous, or invasive of another's privacy; (5) promotes sexually explicit or pornographic material, violence, or any illegal acts; (6) infringes the legal rights of any person or contain any material that could give rise to any civil or criminal liability under applicable laws or regulations or that otherwise may be in conflict with these Terms; or (7) gives the impression that they emanate from or are endorsed by us or any other person or entity, if this is not the case.
  • use the Services commercially, for benchmarking, or to compile information for a product or service;
  • copy, download (other than through page caching necessary for personal use, or as otherwise expressly permitted by these Terms), modify, distribute, post, transmit, display, perform, reproduce, broadcast, “mirror,” duplicate, publish, republish, upload, license, reverse engineer, create derivative works from, or offer for sale any content or other information contained on or obtained from or through the Services, by any means except as provided for in these Terms or with the prior written consent of Bose;
  • scrape, access, monitor, index, frame, link, or copy any content or information on the Services by accessing the Services in an automated way, using any robot, spider, scraper, web crawler, or any other method of access other than manually accessing the publicly-available portions of the Services through a browser or accessing the Services through any API approved by Bose;
  • breach the restrictions in any robot exclusion headers of the Services, if any, or bypass or circumvent other measures employed to prevent or limit access to the Services;
  • post material that advocates illegal activity or discusses illegal activities with the intent to commit them;
  • post or otherwise make available any material that contains any software, device, instructions, computer code, files, programs and/or other content or feature that is designed to interrupt, destroy, harm, or limit the functionality of any computer software or hardware or telecommunications equipment (including without limitation any time bomb, virus, malware, software lock, worm, self-destruction, drop-device, malicious logic, Trojan horse, trap door, "disabling," "lock out," "metering" device or any malicious code);
  • post or do anything that could disable, overburden, or impair the proper working of the Services;
  • post material that impedes or otherwise prohibits communication or disrupts user discussion;
  • post, utilize or otherwise make available any other party's intellectual property unless you have the right to do so, or remove or alter any copyright, trademark or other proprietary notice contained on the Services;
  • post any trade secrets or other confidential information, or post any material that you do not have a right to make available under any law or under contractual or other relationships, including but not limited to inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under non-disclosure agreements;
  • falsely state or otherwise misrepresent your affiliation with a person or entity, or impersonate any person or entity in a manner that does not constitute parody;
  • solicit personal or sensitive information from other users including without limitation address, credit card or financial account information, or passwords;
  • send spam or other advertisements or solicitations, surveys, contents, pyramid schemes, promote commercial entities, or otherwise engage in commercial activity on or through the Services;
  • frame, inline link, or similarly display the Services or any portion of the Services;
  • breach these Terms, our Terms of Sale, or any guidelines or policies posted by Bose;
  • facilitate violations of these Terms or the Privacy Policy; and/or
  • interfere with any other party’s use and enjoyment of the Services.


You acknowledge and agree that Bose may access, preserve, and disclose your information and/or any User Content you submit or make available for inclusion on the Services, if required to do so by law or in a good faith belief that such access, preservation, or disclosure is in accordance with Bose’s Privacy Policy or reasonably necessary or appropriate for any of the following reasons: (1) to comply with legal proceedings or requests; (2) to enforce these Terms, our Privacy Policy, or other contracts with you, including investigation of potential breaches of them; (3) to respond to claims that any User Content infringes the rights of third parties; (4) to respond to your requests for customer service; and/or (5) to protect the rights, property, or personal safety of Bose, its agents and affiliates, its users, and the public.

This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes.


For information about how we collect, use, and share the data we collect from and about you, please see our Privacy Policy.


If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our negligence, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it is an obvious consequence of our breach or if it was an order was accepted. We also only provide the Services for domestic and private use. You agree not to use the Services for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity. We do not exclude or limit in any way our liability to you where it would be unlawful for us to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors, for fraud or fraudulent misrepresentation, and for breach of your legal rights in relation to the Services.

The information presented on or through the Services is made available solely for general information purposes. We do not confirm the accuracy, completeness or usefulness of this information. Any reliance you place on such information is strictly at your own risk.


You understand that we cannot and do not guarantee that files available for downloading from the internet or our Services will be free of viruses or other destructive code. You are responsible for implementing sufficient procedures and checkpoints to satisfy your particular requirements for anti-virus protection and accuracy of data input and output, and for maintaining a means external to our Services for any reconstruction of any lost data.


The Services may provide (1) information and content provided by third parties; (2) links to third-party websites or resources, such as sellers of goods and services; and (3) third-party products and services for sale directly to you. Bose is not responsible for the availability of such external sites or resources, and does not endorse and is not responsible or liable for (i) any content, advertising, products, or other materials on or available from such sites or resources, (ii) any errors or omissions in these websites or resources, or (iii) any information handling practices or other business practices of the operators of such sites or resources. Bose shall not be responsible or liable to you or any third party for use of or reliance on any linked sites or resources. Your interactions with such third parties will be governed by the third parties’ own terms of service and privacy policies, and any other similar terms.


12.1 Modification of Services. Bose reserves the right at any time to modify or discontinue, temporarily or permanently, the Services (or any part thereof), with or without notice. Bose shall not be liable to you or any third party for any modification, suspension or discontinuance of the Services.

12.2 Access. We may, in our sole and absolute discretion, deny you access to all or part of the Services at any time for any or no reason at all, with or without notice to you, including if, in our opinion, you have breached any provision of these Terms. We reserve the right to disable any user name, password or other identifier, whether chosen or provided by us, at any time in our sole discretion for any or no reason. However, we will give you advanced notice of this if it's reasonable to do so.


Please note that these Terms, and their subject matter and its formation, are governed by the laws of The Netherlands. However, if you are a consumer and resident of any other European country you will benefit from, and if you are a consumer and resident of any country in APAC or the UAE you may benefit from, any mandatory provisions of, and legal rights available to you under, the laws of that country. Nothing in these Terms affects your rights as a consumer to rely on any such local law mandatory provisions and legal rights.

You and we both agree to that the courts of The Netherlands will have exclusive jurisdiction. However, if you are a resident of any other European country, APAC country or the UAE, you may also bring proceedings in that country.


14.1 No Waiver. If we fail to insist that you perform any obligations under these Terms, or if we do not enforce our rights against you, or if we delay in doing so, that will not mean that we have waived such rights and will not mean that you do not have to comply with your obligations. If we do waive a failure or breach by you, we will only do so in writing and that will not mean that we automatically waive any future failure of breach by you. To contact us, please see our contact us page.

14.2 Severability. Each of the paragraphs of these Terms operates separately. If any court or relevant authority decides that any of them are unlawful or unenforceable, the remaining paragraphs will remain in full force and effect.

14.3 Miscellaneous. The section titles in these Terms are for convenience only and have no legal or contractual effect.


If you have any questions about these Terms, please contact us. To contact us, please see our Contact us page.

If you're looking for regulatory and compliance information, we can help. Click here for a list of Declaration of Conformity documents for current Bose® products.


For a full listing of trademarks and attributions of Bose and our partners, please click here.

Images in our automotive section have been copyrighted by PhotosToGo, Inc.

Airplay, Apple, the Apple logo, iPad, iPhone, iPod, iPod Classic, iPod Nano, iPod Shuffle, iPod Touch, iTunes, Lightning, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. The trademark "iPhone" is used with a license from Aiphone K.K.

Amazon, Amazon Music, Kindle, Fire, and all related logos are trademarks of Amazon, Inc. or its affiliates.

Android, Google, Google Assistant, Google Play and the Google Play logo are trademarks of Google Inc. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

BlackBerry, BlackBerry compatible, and related marks are the property of research in Motion Limited (RIM) and are registered and/or used in the U.S. and elsewhere. Used under license. RIM is not responsible for the sale or use of these products and their compliance with safety and regulatory standards.

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Bose Corporation is under license.

Deezer is a registered trademark of Blogmusik SAS.

Manufactured under license from Dolby Laboratories. Dolby, Dolby Audio and the double‐D symbol are trademarks of Dolby Laboratories.

For DTS patents, see http://patents.dts.com. Manufactured under license from DTS, Inc. DTS, the Symbol, DTS in combination with the Symbol, and DTS Digital Surround are registered trademarks or trademarks of DTS, Inc. in the United States and/or other countries. ©DTS, Inc. All Rights Reserved.

The terms HDMI and HDMI High-Definition multimedia interface, and the HDMI logo are trademarks or registered trademarks of HDMI Licensing LLC in the United States and other countries.

iHeartRadio is a registered trademark of iHeartMedia, inc.

The N-Mark is a trademark or registered trademark of NFC Forum, Inc. in the United States and in other countries.

© 2018 NFL Enterprises LLC. NFL and the NFL shield design are registered trademarks of the National Football League. The team names, logos and uniform designs are registered trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

Pandora, the Pandora logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc. used with permission.

Samsung Galaxy is a Trademark of Samsung Electronics Co., LTD.

SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc. and its subsidiaries. All rights reserved.

Spotify is a registered trademark of Spotify AB.

Wi‐Fi is a registered trademark of Wi‐Fi Alliance®. The Wi‐Fi CERTIFIEDTM Logo is a certification mark of Wi‐Fi Alliance®.